Utilization of Artificial Intelligence in Digital Marketing Industry

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Vo Thi Kim Oanh


This study explores the impact of artificial intelligence (AI) on digital marketing processes and outcomes. The research demonstrates that AI plays a vital role in tailoring ads and experiences, improving customer engagement through chatbots and dynamic content, and utilizing automation for data-driven decision-making. The integration of AI in digital marketing is revolutionizing the industry, boosting efficiency, productivity, and customer interaction. Nevertheless, it is crucial to consider ethical considerations, potential biases, and the potential for job displacement. The study provides practical guidance for marketers on how to effectively leverage AI in their digital marketing campaigns. It offers a comprehensive analysis of AI's influence on digital marketing, highlighting both its transformative potential and the challenges it presents.

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